Of Toil&co - Eau Imaginaire

Eau Imaginaire is a visual exploration of fragrance before it becomes a product.

The project unfolds as a series of bottle studies, atmospheric scenes, and symbolic forms — each iteration testing how scent might be communicated without language. Glass behaves like memory, light pools where notes would linger, and landscapes appear suspended, as if held inside the perfume itself.

Rather than illustrating a finished brand, these images function as art direction: a proposal for how a fragrance could be felt, staged, and introduced. The bottle shifts across versions, suggesting a system rather than a single design — adaptable to different identities, concentrations, or seasonal interpretations.

Surrounding imagery builds a quiet world for the campaign: restrained, tactile, and deliberately slow. It is a space where luxury is expressed through clarity and absence, not excess.

The work is intended for collaboration — as a starting point for perfume producers, creative directors, packaging designers, or retailers seeking a distinct visual language. These are not objects for sale, but assets and atmospheres ready to be developed into something real.